He has nearly 20 years of experience in public affairs, corporate communications, and issue management. He is an expert in communication support for business. He has extensive experience in implementing projects for clients in the capital market, energy, industry and ICT sectors. He is an advisor to multinationals, for which he creates strategies for communication, reputation management and building relationships with opinion leaders. Since 2023 he has been President of the Union of Associations Advertising Council, an organization dedicated to self-regulation and ethics in the advertising industry.