Agenda

The first forum in Central and Eastern Europe dedicated to corporate communication specialists and public affiliates. A one-day event during which experts in many fields will talk about the future of corporate communication and dialogue between public administration and business in a time of constant disruption, changes, and crises.

8:30
9:00
9:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
8:30-9:05Registration of participants
9:00-9:15Start of the Forum
09:15-10:30 PANEL: "The role of public affairs in times of global change: politics, business and society"
Marek Matraszek, Chairman, CEC Group
Krzysztof Izdebski, Ekspert prawny w Fundacji im. Stefana Batorego, lead w Open Spending EU Coalition
dr Ewa Łabno-Fałęcka, Dyrektor ds. Komunikacji i Relacji Zewnętrznych, Mercedes-Benz
Krystian Ochęcki, Head of Public Policy , Mastercard
Anna Borys, Market Impact Lead, McDonalds
10:30-10:50KEYNOTE: "Is politics a woman? The voice of women in Polish media, based on analysis of the EqualVoice algorithm", Karolina Sznajder, Ringier Axel Springer Polska
10:50-11:10KEYNOTE: "Business Opportunities in the Middle East and Africa, the role of policies and regulations with focus on the Public Private Partnership (PPP)", Mahmoud Hatem, Moharram & Partners
11:10-11:30COFFEE BREAK
11:30-12:45 PANEL: "Global election scenarios 2024. Economic and political partnerships: navigating the new normal"
dr Barbara Brodzińska-Mirowska, Politolożka UMK, autorka Podcast460
prof. dr hab. Witold M. Orłowski, Głównego doradca ekonomiczny, PwC
dr hab., prof. SGH Małgorzata Molęda-Zdziech, Szkoła Główna Handlowa
dr Agnieszka Bryc,Uniwersytet Mikołaja Kopernika w Toruniu, Członkini Rady Ośrodka Studiów Wschodnich
Witold Jurasz, Dziennikarz i publicysta Onetu
11:30-12:45 PANEL: "Restructuring the media market"
Żaneta Gotowalska-Wróblewska, Dziennikarka, Wirtualna Polska
Maciej Bąk, Dziennikarz, Radio Zet
Michał Kolanko, Redaktor, Rzeczpospolita
Tomasz Żółciak, Redaktor, Dziennik Gazeta Prawna
Jan Mróz, VP Communications and Public Affairs, Warner bros, Discovery, TVN
12:45-13:30LUNCH
13:30-13:50KEYNOTE: "Ukraine as the next location for global growth: what are the conditions and recipes?", Ostap Semerak, VASIL KISIL & PARTNERS
13:50-14:10KEYNOTE: "The importance of data in public policy making", dr Dominik Batorski, Uniwersytet Warszawski
14:10-14:30KEYNOTE: "The Most Online Elections Ever", Jakub Szymik, CEE Digital Democracy Watch
14:30-14:50COFFEE BREAK
14:50-16:05 PANEL: "Building bridges: PA sector action for a new era of communication"
Michał Koczalski, CEO, CEC Group
Michalina Michniewicz, Polska Izba Przemysłu Chemicznego
Magdalena Brzezińska, Dyrektora ds. korporacyjnych, Grupa Żywiec
Wojciech Arszewski, Drektor ds. publicznych na Europę Środkowo-Wschodnią, Bliski Wschód i Afrykę, UPS
Marta Mikliszańska, Director Group Public Affairs & ESG, Allegro
16:05-16:25COFFEE BREAK
16:25-16:45KEYNOTE: "How covid and war have changed public affairs?", Lenka Kovacovska, IPAA CZK
       
16:45-17:05KEYNOTE: "Public Affairs in times of uncertainty", Amelie Hipp, MSL Germany
17:05-17:25KEYNOTE: "Nothing about us without us - the right to lobby as a fundamental right", Bartłomiej Rajchert, Grupa Doradztwa Strategicznego
17:30COCKTAIL